Give A Day Get A Disney Day.
The Disney Park's 2010 Promotion "Give A Day.  Get A Disney Day" has been wildly successful.  In only 10 weeks since the January 1st, 2010 launch of the program they have reached their goal of having 1 million people to sign up and volunteer.

In this tough economy, people have responded with their time by being willing to volunteer in exchange for a one day ticket to a Disney theme park.

If you have procrastinated, you have missed your chance.  The registration for this promotion has now been closed since they have reached their goal.

Here is an excerpt from an official Disney Press Release:

“By any measure, the ‘Give a Day, Get a Disney Day’ program exceeded our expectations,” said Tom Staggs, chairman of Walt Disney Parks and Resorts. “These one million volunteers touched their communities with their hearts and hands. Their commitment to service is truly worth celebrating, and there’s no better place to celebrate than at Disney Parks.”

Volunteerism has been a part of the Disney culture since the beginning. Through Disney VoluntEARS, cast members have been giving back to communities for more than a quarter century. More than 5.5 million hours of volunteer service worldwide have been donated, and Disney’s commitment to volunteerism will continue even as “Give a Day, Get a Disney Day” draws to a close.

Officials at HandsOn Network credited the “Give a Day, Get a Disney Day” program for increasing volunteer activities this year.

“The innovative nature of this program has exponentially increased our capacity to both invite and excite people about volunteerism,” said Michelle Nunn, co-founder of HandsOn Network and CEO of Points of Lights Institute. “The overwhelming participation of families – and youth especially – is a testament to a growing trend. Many of these volunteers are serving for the first time, and some will develop into service leaders who help change the face of our nation.”
Encouraging that kind of commitment was one aim of the Disney program, Staggs said.

“The goal of the ‘Give a Day, Get a Disney Day’ program was to lay the groundwork for a new spirit of volunteerism,” he said. “The need for volunteers across the country is ongoing. We look forward to more people, especially families, carrying on the momentum and giving back to their communities through volunteerism.”

Congratulations Disney For A Great Idea!
This was a landmark concept for a marketing campaign.  Not only did Disney generate interest for their theme parks (Disney World and Disneyland) they got their customers to do something to benefit their own communities in the process. 

Great Job Disney! - "Give A Day. Get A Disney Day" was a great idea, that will hopefully inspire people to continue to volunteer long after they have used their one day park ticket at Disney World.